![]() ![]() ![]() Ugly food can taste just as good as perfect-looking food and is as nutritious. Mr Kenneth Ng, President and CEO, Electrolux Major Appliances Asia Pacific added: “This year, we decided to focus on ugly food in Singapore because 46 per cent of fruits and vegetables never make it from the farm to fork as they are not the right shape or colour. It is time for us to take an active stand on reducing food waste from all stages of the food supply chain cycle.” Ms Nichol Ng, Chief Food Officer of The Food Bank Singapore said: “Ugly food is one of contributing factors to food waste that has not been widely explored and discussed. This year’s #UglyIsTheNewGood campaign, in partnership with The Food Bank Singapore, is focused on getting consumers to accept “ugly food” so as to reduce food waste from the early stages. The survey is part of the Electrolux’s #happyplateSG community initiative, which was launched last year to raise awareness on food waste. The inaugural Ugly Food Survey was commissioned in September and respondents had to answer multiple-choice questions on food purchase habits and choices, awareness on food waste, and acceptance towards ugly food. The 1,000 Singaporeans surveyed were aged between 18 to 65 years old. In the last decade, food waste increased 1.5 times (48 per cent) from 531,500 tonnes in 2005 to 785,500 tonnes in 2015, according to figures from the National Environment Agency (NEA).īut, as a pragmatic lot, 65 per cent of respondents said they will use “ugly food” in their daily meals if they are cheaper than “perfect-looking” food. Those in the 18 to 24 age group were most indifferent at about 25 per cent. When asked about their attitudes toward knowingly wasting food, 20 per cent were indifferent or don’t care. This is even as over 60 per cent said they are aware that in doing so, they are contributing to food waste in Singapore. Instead, our dislike for ugly fruits is probably something we learn. More than half (52 per cent) of the 1,000 Singaporeans surveyed plainly admitted they would not buy “bruised, discoloured or misshapen” fruits and vegetables, and a quarter said they wouldn’t even eat it. Given that misshapen fruits and vegetables can hardly harm us like poisonous foods do, it’s highly unlikely that our aversion to odd-looking produce is an evolutionary adaptation, Zellner said. If your answer is yes, you are among the majority, going by the findings of a survey on “ugly food” - food that does not look appealing for consumption.Įight out of 10 Singaporean respondents surveyed by Electrolux said they would typically only buy fruits and vegetables that look fresh and good. SINGAPORE - When buying groceries, would you pass over a dented apple or a slightly browned banana? ![]()
0 Comments
Leave a Reply. |